How To Outshine Your Competition as an Interior Decorator

Are You A Daisy or A Rose – How To Outshine Your Competition as a Decorator

“In a world full of daisies, dare to be a rose” – Matshona Dhliwayo

Have you ever wandered through a floral shop? Buckets upon buckets of beautiful flowers; the variations in color, variety, and scent are so overwhelming they almost take your breath away. How do you choose when every flower looks and smells incredible in a vase? Although it’s not an easy decision, after extensive consideration regarding the occasion, the intended receiver, and personal taste, you, as an interior decorator, can make your choice.

As a Decorator and Redesigner, you know that people sometimes experience the same overwhelming array of choices when deciding which decorator to hire. With the many “buckets of flowers” available, how can you ensure that you are the one chosen? What can you do to guarantee that you outshine your competition, both as a small business owner and as a decorator?

How to Outshine Your Competition as a Small Business Owner:

Provide Quality Work:

  • Utilize your natural abilities and extensive training to excel at what you do; this will make you stand out. 
  • Don’t focus on the competition, but rather, focus on producing the best work possible for your clients. Use only the best products in your services. 
  • Your stellar efforts are enhanced when you incorporate the best products available. Leave a positive, lasting impression with every client. Remember, your clients don’t live in a vacuum; they will entertain guests who will see your work firsthand.

Provide a Premium Experience:

  • Build relationships with your clients. Get to know them and view each one as a lifelong client. 
  • Go the extra mile and add a personal touch when interacting with your clients. Use technology to keep track of their details, enabling you to send them birthday and holiday cards.

Provide Excellent Customer Service:

  • Be accessible and respond quickly to any client’s question or concern. Offer courteous, friendly, and efficient customer service in every interaction, whether through your website, phone calls, emails, or in-person conversations. 
  • Listen to your clients not just to respond, but to understand what they are really looking for. Meet every deadline and work within your client’s budget.

Market Your Business: 

  • View your business as something people should know about; believe in yourself and others will too. Share your passion for your business. Know your target audience and appeal to them. 
  • Make use of image-based marketing.

How to Outshine Your Competition as a Decorator:

Be Authentic:

  • Differentiate your business by offering your own consistent, authentic style.
  • Don’t be afraid to insert some of “you” into your designs, website, and interactions with your clients. 
  • Be proud of your innate creative abilities and use them in every space that you decorate.

Be Innovative:

  • Create unique, beautiful, and functional solutions for your clients. 
  • Look everywhere for inspiration and use it in your designs. Know your competitors and what they offer.

Become an Expert in Your Field:

  • Utilize your extensive knowledge and training to become an authority on decorating and redesign.
  • Show your expertise by creating great solutions, not just aesthetically pleasing spaces.
  • Constantly educate yourself by staying up-to-date on the latest trends, styles, colors, and products.
  • Showcase your expertise; ensure your certifications are displayed on your website and business cards.

Provide Reviews and Testimonials:

  • Be proud of your work; your successes will ensure you outshine your competition. Request reviews. Future clients will trust your work when they can view successfully completed projects and read positive reviews.
  • Bring your laptop with you when meeting clients for the first time. Share before-and-after pictures of every project; impress potential customers with the beautiful transformations you have created.

Diversify Your Style and Projects:

  • While aiming to be authentically you, strive to incorporate your unique style into a diverse array of projects.
  • Don’t limit yourself to one style or one type of project; show your clients that you can decorate and redesign any room, in any style.

Spend Time Getting to Know Your Clients:

  • Get to know them; learn their tastes, lifestyles, and what they want from their home.
  • By determining a room’s function and feel, you can create a space that reflects your clients’ unique taste.
  • Take your time when choosing lighting, paint colors, textures, and products within the space. 

Go Green:

  • Demonstrate your commitment to the environment by incorporating environmentally friendly products such as Benjamin Moore paint, which has Zero VOC emissions, benefiting both the environment and your clients’ health.

Build a Passionate Online and Offline Community:

  • Create an online community using social media platforms such as Facebook, Instagram, and Twitter.
  • Use consistent imagery and style to display your passion for your business.
  • Inject your personality into your message too; remember that you are your secret weapon in order to outshine your competition. 

In a world full of daisies, how can you be a rose? By outshining your competition! Begin by empowering yourself with knowledge; the Decorating & Redesign™ course at Ultimate Academy® will provide you with the training, confidence, and skills to launch a career that you can be proud of. 

By utilizing these tips, training, skills, and your unique abilities, you will be able to stand out among the competition.

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