5 Tips That Will Help Sell Your Home
Having made the decision to sell your home, you are now faced with the task of making it market ready. This is not an easy job. There are closets full of last summer’s shorts and flip flops, a garage stuffed with next winter’s hockey equipment, and tethers of emotional ties. How do you navigate through this melange? The answer of course is, with professional help. In order to sell your home, you need a Real Estate agent and a Professional Home Stager.
The Agent will help you determine the best price, will market your home appropriately, and will take care of the legalities of selling. The Stager will evaluate the current condition of your home and determine what will raise the bar. After all, they know the market and what sells. Their job is to create interest in your home. It is always important to consider their advice objectively, and not to take it personally. Your home is no longer yours, it is now a marketable entity, and how you live in it is very different from how you sell it.
Do you really need a Professional Home Stager? Absolutely. Marketing your home without a Stager is akin to showing up at a job interview in your sweats. You want to present the best possible version of your home, in order to sell it. Staging is nothing short of magic; it “paints a picture for potential buyers so they can envision life in your home”. The proof is in the results: staged homes sell 2-3 times faster and for more money. Why? Because Stagers know how to highlight the positives and minimize the negatives in any home.
In fact, people perceive staged homes that are well decorated as worth more, therefore they will pay more. You want your home to stand out from the competition, and Staging accomplishes this. It is the key to getting noticed and getting sold. With a Home Stager using a proven system in order to get your home market ready, is there anything you can do to help? Here are 5 tips that will help sell your home.
Home Selling Tip #1:
Start the process of selling your home, by emotionally distancing yourself from it. View your property from the buyer’s perspective and listen to the Stager’s recommendations for improvements. By looking forward to the next chapter in your life and getting excited for your new home, you can emotionally move on.
Home Selling Tip #2:
The Home Stager will have suggestions regarding decorating, decluttering, depersonalizing and organizing. However, you can help by improving your curb appeal. After all, it is the very first thing that purchasers see about your home. “Buyers give you about six seconds to make the sale – three seconds from the curb and three seconds from the foyer”. So why not make those first three seconds count? Ensure your lawn is cut and weeded and your gardens are mulched. Sweep the pathway leading to your front steps and add a new doormat to your porch.
Complete any required repairs such as a crooked mailbox, and ensure your door has no chips or scratches. If it needs a coat of paint, choose the colour wisely. According to Real Estate agent Christine Cowern, “colours for exteriors tend to reflect the overall feel of the neighbourhood”. In other words, take inspiration from your neighbours and choose a complimentary colour. You want something that will attract buyers and not turn them away. A freshly painted door will hit the right note, presenting the view of a well-loved, well-maintained home.
Home Selling Tip #3:
Make your home stand out from the competition by adding a tasteful, but quirky detail that buyers will remember. Perhaps the new doormat could have a funny saying on it, or the decorative wreath on your front door could be particularly eye-catching. Keep in mind though that you need to walk a fine line between quirky and distasteful. Appealing to the emotional side of purchasers is key; make them smile and enjoy the experience of visiting your home.
Home Selling Tip #4:
Similarly, provide a thoughtful gesture during showings. If the viewing is going to take place during a hot summer day, present cold, complimentary water bottles in a beautiful ice bucket. The extra touch will not go un-noticed and the added feelings of goodwill may once again, appeal to the emotional aspect of the purchase.
Home Selling Tip #5:
Most buyers start shopping for a home on the internet. Not only are potential purchasers viewing pictures of your home (stressing the importance of having it professionally staged), but they are also reading the listing information. This provides an opportunity to include personal features about your home and neighbourhood.
By offering your agent these cozy-feeling details, your listing will contain nuggets that will help potential purchasers emotionally connect with your home. For instance, list popular restaurants and proximity to neighbourhood rinks and activity centres. You can even mention the free library box around the corner and the annual street barbeque. By providing insider information, you help to create a sense of community and a feeling of “home”; further enticing buyers to view themselves living there.
Selling your home doesn’t have to be difficult. In fact, with the help of a Certified UltimateStager™, it can be an easy and stress-free experience. Stagers “know what buyers in your area want and can help you maximize your home’s appeal without busting your budget”. An UltimateStager™ knows how to create that “wow” factor; using a proven system to ensure your home will sell quickly and for more money. Incorporating these 5 home selling tips, will help emotionally connect buyers to your home, and make it stand out from the competition.